The world of PELEG DESIGN revolves around three basic principles: functionality, aesthetics, and humor. It is a world motivated by continuous curiosity with the explicit purpose to transform what was once an average, been-there-done-that concept into an innovative and truly exciting experience.

PELEG DESIGN studio was founded in 2004 by Shahar Peleg, who holds a B.A. in Design and Interior Architecture from the Holon Institute of Technology (HIT). The studio's products are designed to be used in homes, offices and other living spaces. Beyond the end-product, Shahar provides the observer with a complete, all inclusive experience. Through optical illusions that stretch the limits and break conventions, he invites the viewer to take a closer look, revealing a fresh view of everyday products.

The viewer is encouraged to discover that beyond the products' functionality there is a surprising game of enchantment and humor to be seen. The products' design follows a clean and minimalist line. Using a variety of materials and methods, some of the products are mass produced, others are manufactured in limited series while a select few are single, hand-made copies.

PELEG DESIGN's products are sold worldwide, in the USA, the UK, Australia, Japan, Italy, the Netherlands, Germany, France, Hong Kong, and also in Israel, to name but a few. They can be found in select gift shops such as those of the Museum of Modern Art (MoMA) in New York and San Francisco; the Guggenheim Museum in Berlin, Germany; as well as in Ikarus, Germany and Design Torget in Scandinavia. PELEG DESIGN's products have been exhibited at numerous international exhibitions and have won prestigious design prizes worldwide.