Every brand in our portfolio has a unique and powerful brand story. Our goal is to tell that story to consumers in a localised way through premium and strategic retail positioning, adapting brand assets to the local markets and finding the balance between high volume, exclusivity and building brand value.
Our core strengths is the strong relationships with have with premium lifestyle retail channels across the region. As a long term key supplier to these retailers we are able to prominently place new brands in stores with excellent visual merchandising and supported by staff training and promoters. This helps us to effectively communicate the brand DNA and unique selling points to local consumers at point-of-sale.
We manage each brands product portfolio from launch throughout the product lifecycle, matching product price strategy and selected range with the right premium retail channel strategy. Our comprehensive use of sell through analytics data allows us convert new consumers, open new opportunities and maximise sales.
Each brands own story needs to be told in a unique way that builds strong bonds with consumers. We enlist ambassadors, celebrities, influencers, retailers, promoters, consumers and fans that love your brands to inspire others with desire to own and live your brand story.
We create demand for your brand using our many years of expertise in digital marketing, e-commerce, social media strategy and KOL management. Our team has a wealth of knowledge and passion to grow your brands in the complex and constantly evolving China digital space.