About
LOL Distribution is established in 2011, with a belief that laughter is a universal language shared between one another to get closer, our name is derived from slang “LOL” which means “Laughing out loud”. We hope we can bring laughters everywhere to sweeten and make life less stressful by introducing funny plus practical household products and gadgets to everyone leaving mirthful footprint all around.
Brand Building
Every brand in our portfolio has a unique and powerful brand story. Our goal is to tell that story to consumers in a localised way through premium and strategic retail positioning, adapting brand assets to the local markets and finding the balance between high volume, exclusivity and building brand value.
Sales Distribution
Our success is built on the strength of our relationships with our retail partners and a deep understanding of their needs and of their customers. We continue to expand our existing partnerships and open new retail channels by supplying exciting brands and new product offerings using our seamless supply infrastructure.
Why LOL?
China is an exciting opportunity for any brand. 1.4 billion people with growing spending power cant be ignored. China is also also a huge geographical market, highly competitive, fast changing and culturally diverse. Many brands have failed. Many brands have lost control of their brand story through poor distribution partners, inappropriate sales channels and mismanaged pricing strategies. For more than a decade we have been helping global brands navigate this challenging business environment.
Market Knowledge
Using latest technologies including CRM and WMS we are able to service our retail partners with same day stock replenishment in most cases. We work very closely with our partners to ensure demand and supply efficiency. From your warehouse to the store shelves, technologies are used to make the process almost seamless and this is just another reason why we are the preferred supplier to many of the most successful retailers in the region.
Seamless Infrastructure
Using latest technologies including CRM and WMS we are able to service our retail partners with same day stock replenishment in most cases. We work very closely with our partners to ensure demand and supply efficiency. From your warehouse to the store shelves, technologies are used to make the process almost seamless and this is just another reason why we are the preferred supplier to many of the most successful retailers in the region.
Ideal Strategy
We tell your brand story consistently to consumers across all sales and marketing channels in China. We work with you to manage your expectations and to be realistic about the investment required to succeed. We will nurture and protect your brand using the ideal strategy to ensure that it succeeds over the long term.
Network Partners
Having been involved in the launch and growth of so many successful brands in the region and over such a long period of time we are well connected and highly respected in the audio and consumer electronics industry. We have great relationships with partners across many industries and we are well placed to advise new startup brands on manufacturing, product positioning, global distribution and marketing strategy.